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Graphic Design
Brand Identity System
A complete visual identity system for a tech startup including logo, typography palette, color stories, and application guidelines.
Year
2026
Type
Graphic Design
Role
Design + Build
The Challenge
The brand felt fragmented across platforms with inconsistent application and unclear hierarchy.
The Response
Created a modular identity system with clear usage rules, component variations, and a living design documentation.
Impact
98% brand consistency
30% faster content creation
Successful Series A pitch deck
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