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Video Editing
Product Demo Reel
A 60-second product demo video combining screen recordings, motion graphics, and voiceover that clearly communicates features and benefits.
Year
2026
Type
Video Editing
Role
Design + Build
The Challenge
Static homepage wasn't converting; users needed to see the product in motion to understand its value.
The Response
Choreographed screen flow with subtle animations, paced cuts, and strategic text hierarchy to guide viewers through key features.
Impact
45% click-through rate
15sec average watch time
3 follow-up demo requests per day
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